Electra manufactures a wide range of comfortable and stylish bikes for you to get around your beautiful town, riding on the beach, or any other leisurely ride.
Electra has been in the cycling business for more than 25 years. Hence, they can easily make customers satisfied with their excellent bikes.
There are many good bicycle brands that you may interest to read, please check out this list of the top-rated 60 best bike brands.
Table of Contents
Overview of Electra Bikes Brand
Electra was founded in 1993 by 2 German friends. They appeal to all ages, from adults to children. Mainly, you would find the finest materials and most remarkable technologies,
Some of their models are single-speed, some with internal three or 8-speed hubs, maintenance-free, and allow you to shift while standing still. There are thousands of excellent features that you will know in the specific model’s review below.

Electra delivers the more casual option in the mountain and road bikes already started, it makes going to the stores, making short journeys easier. Baenziger designed bikes with a combination of classic and contemporary styles. Besides, the Electra bike has a two-tone paint scheme and a tagline.
History of Electra Bikes
Electra, founded in Vista, California, in 1993 by Benno Baenziger and Jeanne Erforth, is German. Both of them grew up in Germany. However, they were attracted to California by the sunshine and to the beach. Baenziger was a graphic designer who worked in Adidas and some sports brands before starting with bicycles, while Erforth was a salesman. Then they decided to launch Electra Bike.
In 2003 Electra released the new bike model called Electra Townie, which blended the Electra Bicycles’ modern stylistic vision with the new tech allowing you to sit upright, keep a relaxed riding position, etc. In addition, they established Iconic straight eight and Rat ink Bikes, which are significant part collections.
The following bikes were added to the categories, including the Loft, Townie, and bikes for kids. Trek owns the Electra bicycle company after being purchased by American bike giants in 2014. However, their philosophy keeps being similar to having fun on a bicycle and making it look and rider perfectly.
Electra Bikes Ranges
This bike brand offers a variety of bikes in various design, features and price. The five main categories include:
- E-bikes
- Comfort bikes
- Cruiser
- Urban & commuter
- Kids bikes
The category of E-bikes is one of the biggest ranges compared to other brands. Besides, they also produce a wide range of accessories for riders, such as baskets, bells, helmets, and other components. Hence, Electra is considered the family bike brand.

Most Popular Electra Models
As we know, Electra bikes are constructed with high quality and stylish design. They make both traditional and E modern cruisers. The manufacturer designed and released the comfort bike, with classic dutch style, hybrid bikes, and even more. This brand is one of the entire companies with accessories, gear, bike parts, and apparel.
Patented Flat Foot technology from Extra is the best known, which moves the pedals forward relative to saddles. Hence, it allows you to put your feet flat on the ground when you intend to stop and get the full leg extension while riding.
Besides, All Electra bikes are ready with a step-over as through games. Hence, you just be free to choose the one that fits you well.
Now, let’s start to learn about each model!
E-bikes
You will be amazed by the series of great electric bikes from Electra: Vale go!, Cafe Moto Go!, Townie Go! and Townie Path Go!. These E-bikes are capable and affordable bikes that will support you to ride further and motivate you to spend time on the bikes. These models especially come with high-quality Bosch Electric components with the rear hub or mid-drive motors and the 20mph max assisted speed.
Let’s take a look at the first bike called Vale Go! ($3.300)

For handling city commuting and travel getaways. This bike is available in 3 colors, and it is made with high quality, light, and durable aluminum frame. Its design is step-through. Hence, you can quickly get on and off the bike.
Moreover, it features the powerful Bosch active line plus motor with a complete integrated battery for varied assistance. In addition, you can track the ride starts and the battery details thanks to The Bosch Display with Bluetooth connection.
You can go uphill with ease with the nine-speed Shimano Alivio drivetrain, and for descending, the powerful Tektro hydraulic disc brake will be perfect. Besides, you will be very comfortable thanks to the suspended Seatpost and the wide tires at 27.5”. Hence, it can handle both paved and gravel surfaces.
Cafe Moto Go! ($4.500)

The style and performance of this bike are more than perfect. It is inspired by the design of mold motorcycles and powered by electric components. How unique!
With an aluminum frame made of 6061-T6, hydroformed tubes, and flat foot tech, Cafe Moto Go ensures a great impression on your ride.
Townie Go!
Townie Go 5i step thru ($2.780) | Townie Go 8D EQ step over ($2.300) |
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Being the best-selling cruiser at a reasonable price, Electra Townie Go! Features the seven-speed drivetrain and powerful Bosch electronics. It is available in the 7D,5i, 8i, and 8D models; each will have different components.
The best thing about Townie Go is its design; you can choose from different designs and colors to complete your style. With a max-assisted speed of 20mph and an estimated range of 20 to 100 miles, it will be an excellent choice for casual cruising.
Townie Path Go!
Townie path go step thru ($3.780) | Toniew path go step over ($3.780) |
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With Townie path go! You will have everything for daily rides longer, more accessible, and more joyous. Townie Path go! is designed to be lightweight with a stylish frame and available in step-overs and step-through models. Besides, these bikes are equipped with the ten-speed Shimano Deore groupset for riding even when running out of battery.
If you want to stop suddenly, you can use the strong Shimano Hydraulic disc brakes. It has massive 27.5 x 2.4” tires, lights, rear rack, and fenders.
Comfort bikes
Comfort bikes from Electra are the best for leisure and comfort riding time around your village, town, and short daily travel to work. This is one of the most famous collections of Electa. It started the Flat Foot Tech and let Electra make the upright riding style on the bike, promoting the full leg extension.
Townie Path
Toniew Path Step-Thu ($850) | Townie Step-over ($850) |
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Featuring wide wheels at 27.5”, this bike can handle a broader range of terrain. It combines with the 2.4” tires, you can be confident in your adventure. YOu can choose Townies Path 9D, which is original or EQ with the fenders and lights.
Both models are available in 2 options of step through and step over fame. Mainly, if you are a color lover, this bike provides a different color for you. These bikes are also fitted with the nine-speed Shimano drivetrain and the Tektro hydraulic disc brakes.
Townie Original 7D ($680)
Townie Original 7D step over ($580) | Townie Original 7D EQ step thru ($680) |
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These models were launched in 2003, which is the first bike featuring the patented Flat Foot Tech. They come with t2 main models, including the 7D and 7D EQ. EQ has the lights and fenders. Hence you do not need to add accessories.
These bikes come with alloy linear brakes, a seven-speed Shimano drivetrain, and 26” wheels. Both step-thru and step-overs models will satisfy you perfectly.
Cruiser
If you are looking for a competitive price with great value for going around the beach, Cruisers from Electra will never let you down. You can choose from the designed Fashion or Attitude, classic or Lux bikes.
Each affordable cruiser bike has a different design and construction for you to choose from. At this time, the cruiser line of bikes is around 25 diverse bikes. You might not find any other best at suitable looking cruiser styles frames than the Electra. Besides, it is also comfortable riding for hours, with the swept back handlebars and the Flat Foot Tech for increasing your confidence.
Andi 3i ($850) | Straight 8 8i ($1.050) | Tandem Super Deluxe ($1.400) |
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Urban & Commuter
For Urban from Electra, the Loft is a great product line with Dutch-style bikes, simple lines, and simple components. This bike will especially keep you in less maintenance work.
The loft comes with step-thru and step-over aluminum frame choices. The step-through features two main models 7D and 7i, while the step-over has three models, 3i, 7i, and 7D. Thanks to the comfort-oriented geometry, you will be in the upright position with the swept-back handlebars, linear-pull brakes.
It features spring-loaded saddles and the 700C tires, which offer fast running and security.
3i and 7i versions with the internal gear hubs feature the rear racks allowing you to fit panniers and carry documents to work or go shopping. We’ve compiled a list of top commuter bikes for college students here.
Loft 7D Step over ($580) | Loft 7i Step over ($680) | Loft 7i step thru ($680) |
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Kids Bikes
In 2001, Kid bikes from Electra were launched. Now, they produce kids’ bikes with a single speed and come in wheel sizes of 16″ and 20″, which is perfect for preschoolers and school children who need good-looking and nice quality kids bikes for everyday use.
For 20″ wheels, the frame geometry allows the proper leg extension for kids, which is essential to get the whole range of leg motion. The kid’s bikes also feature the Flat foot tech, which avoids falling over and losing balance.
The 20″ wheel bike features 20″ wheels for bigger kids, with a different design to fit every kid.
16″ wheels bikes are suitable for small kids from 96-116cm with training wheels you can buy from Electra. This bike also has the Flat Foot Tech to keep balance if you do not have training wheels. .
Sprocket 1 20” ($350) | Sprocket 1 16” ($320) | Sun Shimmer 1 16” ($300) |
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Electra Bikes Price Range
Due to the variety of bike types, Electra offers are also very varied; you can find the cheapest adult bikes model for a little more than $300, you also can find the most expensive Ebike with the price up to $4.500. For kids, their bikes are very reasonable from 300 to 400 US dollars which is ideal for most parents.
The cheaper Electra bikes usually use cantilever brakes, while the more expensive ones use disc brakes. Besides, gears also vary as the cheap models are designed to be single speed, for reducing the maintenance. In contrast, the expensive model can run up to an 8-speed drivetrain.
Are Electra Bikes Any Good?
Yes! There are so many nice things you can find from each model of Electra bike. With the attractive design and style, all the riders will fall in love. Moreover, the competitive price and ease to use and maintenance are also a plus for Electra. Its built-in aluminum is solid and lightweight. Why not go for one.
Electra vs. Sixthreezero Bikes
There are quite a lots similarities you can find from these two brands. A lot of people will be confused about what will be good for them. I will identify some differences between these two brands and their bikes; you might make a good decision from that.
- Design and color: They both focus on making the comfort, city, hybrids, and cruisers. Hence, comfort design is always a priority.
- Flat Foot Tech: both bikes allow riders to touch the ground.
- Where to buy: For Electra bikes, you can buy them both on and offline, but you can buy Sixthreezero only online. Hence, Electra is a little more expensive than Six three zero.
- Electra is owned by Trek, which is the biggest USA company. Hence, its brand recognition is much more valuable.
- Warranty: 365-day return policy from Sixthreezero bikes might be a significant benefit.
- E-bike option: Electra is a winner for E-bikes, with a great and wide range of E-Bikes at high quality and reasonable price.
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