Crocs ran a rather bold and meaningful advertising campaign for nearly eight months in 2020. Although, when it donated free Crocs for healthcare workers, this campaign stimulated consumer demand or built a company’s reputation. It is also considered a sizable and respectable investment of the brand for the community.
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Introducing Crocs’ Slippers
Many customers and professional designers highly appreciated the design of Crocs’ slippers from the first time. It is also quickly copied by many retail footwear manufacturers and sold in large quantities on the market. It is so thick and aggressive that some people say it has a design idea based on the appearance of the crocodile. Plastic material is light and soft on the feet; the top and around the sandals have many holes to ensure the feet are sweat-free.
Related: comfortable slippers and house shoes.
About Crocs Shoe Brand
Crocs was relatively young when it was founded in 2001 and a few years after Lululemon was established. Therefore, although crocs’ business growth is also quite good, the revenue market share is still relatively modest. However, it is on par with famous shoe brands such as Balenciaga and Converse. The number of genuine Crocs sold annually is about 300 million pairs, and it is present in over 90 countries worldwide.
It has a semi-fixed strap which is also convenient for moving and carrying. Besides, its design is fresh, eye-catching with unique colors, suitable for the needs of young customers from 20-30 years old. As a result, the full-year revenue that Crocs received has slightly increased in recent years, about $1.4 billion a year.
Some notes when buying Crocs Slippers
The external size of Crocs slippers is quite large, so when choosing to buy them, it will be a bit difficult to choose the right type of foot. Crocs slippers are available in a wide range for both adults and children. However, many fake Crocs are made in China, and they are considered unsuitable for foot health if you go on them for a long time. Therefore, it is best to buy authentic products.
Free Crocs program for healthcare workers
With efforts to overcome the difficulties of the Covid pandemic in 2020, Crocs has come up with a highly bold strategy when it donates 900 thousand pairs of free Crocs for healthcare workers from May 2020. More than 10 thousand pairs of crocs are distributed free of charge each month for each healthcare worker. It is a little gift from the brand, but this can be a challenge for the business itself.
The estimated cost of this strategy is about 40 million USD. Accounts for about 30% of the total revenue that it earns each year. The way for medical staff to receive free crocs is to visit the company’s website: https://www.crocs.com/ and leave their personal information. I hope it’s useful for you to know about it and don’t forget to follow us on our web to get more about shoes and tips for foot health.
Read our latest guide about high quality shoes for nurses.