Among the well-known shoe brands, Rothy’s could be one such case. Rothy’s is not simple, only a global brand with good revenue, but it’s still far behind the global brands of shoes like Nike or Adidas. Nevertheless, Rothy’s is an extraordinary will and passion for the work when it tries to make products beneficial to the environment and human life.
Table of Contents
- Introduction About Rothy Brand
- Introducing Model Footwear In Rothy’s Black Friday Collection
Introduction About Rothy Brand
Its Shoes Are Made Entirely From Recycled Bottles
Roth Martin and Stephen Haythornthwaite, the two co-founders of Rothy’s shoe brand, specialize in making gorgeous shoes for women from used plastic bottles. But, few people know, both have never studied through any design class.
Roth Martin, a former director of a design gallery in San Francisco, and Stephen Haythornthwaite, who has 20 years of experience in finance. Their idea started from seeing the wives every day having trouble deciding what kinds of shoes they should put on. Both have years to create models that are both comfortable and stylish but also promote eco-friendliness. “Nobody takes four years to develop a shoe,” said Martin. “We don’t know what I’m doing, but it’s also in the field of no name.”
For four years, Rothy has been relentlessly trial and error in the design and manufacturing process. Finally, find sample designs from plastic that don’t look much different from other shoes on the market. It’s not the kind of endeavor that makes any business brand look glassy.
The process of making a pair of Rothy’s after shoes: plastic bottles are collected from recycling centers, cleaned and disinfected, then cut into pieces and formed into pieces. After they are heated, they are drawn into soft filament yarns. The program’s computer will perform the weaving process to create patterns based on the pair, color, and size that have been set.
Rothy’s Plastic Shoe Manufacturing Method
It is worth mentioning that Nike shoes for women used a similar method to create the Flyknit product line introduced in 2012. But unlike Flyknit, the sneakers also use recycled materials that are made according to the method. For example, method 2D, Rothy’s is knit in 3D – the whole process takes six minutes – using almost precisely the exact amount of material required, with no excess material.
Rothy’s Plastic Shoes
Rothy’s shoes look more like fabric than plastic, come in two styles, Point ($145) and Flat ($125), are completely machine washable and take 40 minutes to dry. Rothy has global customers that order products online.
Rothy Successful Brand
In 2019, Rothy received $7 million from Lightspeed. Other investors, including Finn Capital Partners, M13, and Grace Beauty Capital, invested about $2 million. Mr. Liew, who is known as a consultant first of. Snapchat thinks Rothy’s can be as successful as popular brands like Vans, Toms, and Uggs.
Not only that can recycle Rothy products many times to turn into sports mats, rubber soles, or floor mats. “We have recycled more than 50 million plastic water bottles to make the shoes,” says Martin. By making fibers from plastic bottles, we don’t end up in landfills and get buried.”
Introducing Model Footwear In Rothy’s Black Friday Collection
Although known for their plastic materials, Rothy’s shoes, you will see that they are no different from the shoes made of regular fabric. Every year, on Black Friday, Friday the 13th, Rothy will launch new product lines. Below is Rothy’s November 2020 collection.
Mary Jane – Blue With Spike
Rothy’s with the leading design shoes is simple. The shoe’s body is light blue and has black stripes and laces on the top, while its brand name and logo are printed large and identified on the insoles.
The Point – Purple With Spike
Although called by a different name, Point has Mary Jane’s design and style. It is only purple.
The Loafer – Closed Pumps And Tight.
With a closed and more comprehensive pump, the shoe is still the same as Mary Jane and the Point.
Flat-Nose – Rounded Line On The Tip
It has a design similar to Mary Jane and the Point, but it is rounded instead of a pointed tip.
The Square – Straight Tip
There is also a similar design, a slight difference in the tip.
Above are some basic shoe models of Rothy’s collection. The shoe design of Rothys is not excellent, but the effort of the founder along with the noble idea of environmental protection. Still, Rothys’ revenue will hit $140 million in 2020, which is also respectable. Hopefully, this brand of shoes will be maintained and developed further in the future.