It is difficult to pinpoint precisely why women from all parts of the globe love and wear Australian goods, but we have a sense that the effortlessly cool look is influenced by the easygoing lifestyle that customers want a piece of.
Australia has been producing cult brands and clothing labels that are influenced by the runway for the last five years, which is one of the reasons why Australian clothing companies are some of the most beloved ones among celebrities in 2022.
In addition to its understated chic, Australian fashion is renowned for its expanding selection of eco-friendly garments and the emergence of new designer labels. Here you’ll find some of the most popular brands with links to their websites so that you can learn more about them.
1. St. Agni
St. Agni’s functionally refined items, handwoven leather accessories, and quality ready-to-wear are all designed with the ‘less is more’ philosophy. With a line that encompasses tailoring, outerwear, knitwear, footwear, and accessories in contemporary styles, versatility and durability are key necessities.
2. Aje
The designs of Aje exemplify the classic transitional style from the beach to the city that is so popular in Australia. Their distinctive line is comprised of a selected mix of easy-to-wear necessities and striking event pieces, each of which is designed with opulent sensibilities in mind. Aje is a fun, flirty, and feminine brand that should be a staple in every woman’s wardrobe. Whether you’re looking for a basic white cotton shirt, luxurious sportswear, or a dress for just about any event, Aje has you covered.
3. Christopher Esber
If you’re going to discuss Australian fashion, you absolutely must bring up Christopher Esber at some point. Christopher Esber’s entire collection is inspired by the iconic Australian landscape. His focus is on uncluttered designs featuring natural shades and organic textures in a refined decorative style. From his t-shirts and sweatshirts to his corduroy belts and leather goods, Christopher Esber’s collection is crafted for an on-trend look that never goes out of fashion.
4. Zimmermann
One of Australia’s most successful and well-known fashion brands on the world stage is Zimmermann. Since its inception in 1991, this illustrious Australian brand has remained faithful to the initial vision that its founders, sisters Nicky & Simone, had for the company. It exudes elegance and femininity while being awash in vibrant hues. It’s also a mainstay in the closets of famous people like Jennifer Lopez & Blake Lively, for example.
5. Elm Lifestyle
Elm Lifestyle is a casual, daily clothing brand that was established in the chill seaside town of Ocean Grove in the Canadian province of Victoria. Elm consistently creates appealing, comfortable designs that are available in a variety of colors and patterns, as well as the traditional color palette. The company, which takes its cues from the worlds of art and interior design, aims to streamline the decision-making process behind your everyday wardrobe selections by offering attractive, classic designs.
6. Ginger & Smart
Ginger & Smart was established in 2002 by sisters Alexandra and Genevieve Smart. The company is known for its timelessly elegant designs, which are created by combining vivid colors and gorgeous patterns. Ginger & Smart is a brand that is committed to using only high-quality materials in all of the garments that it produces and sourcing those materials in an ethical manner. A wide variety of designs have the ability to capture attention and impress, ranging from time-honored items of workwear to a one-of-a-kind outfit for a dinner date.
7. VENROY
VENROY, a brand with its roots in Bondi, challenges the notion that one may only wear leisurewear when on vacation. Their point of view on attire is that you should wear in a way that reflects how you want to live, which may be very laid back and comfortable while yet being on the cutting edge of fashion. Their designs, which focus equally on simplicity and substance, are destined to become wardrobe mainstays for you as a result of this combination.
8. Marle
Marle is a label headquartered in New Zealand that is carefully designed and conscientiously produced using only natural fibers and materials. It is a well-known and much-loved favorite from the other side of the ditch. The style of Marle is characterized by the combination of simple shapes and color palettes that lean toward neutral tones, all of which are augmented by distinctive texture qualities. A necessary addition to your playlist.
9. Haven
Haven was created with the notion of paradise in mind, and it embodies the perfect laid-back lifestyle. Their colorful designs are created to suit the feminine soul, delivering both comfort and flair in spades. They are eclectic, lively, and excellent for tropical getaways. Haven’s creative pieces and color pop patterns will increase the variety of your wardrobe, whether you’re searching for a lovely sundress, a utilitarian trouser, or a comfortable shirt.
10. Spell
We are willing to guess that if you go into the closet of any Australian It-girl, you will discover at least a few Spell items. The boho label was established in Byron Bay, and it embodies the same vibrant colors and carefree energy that characterize the surrounding countryside and coastline. Every Spell collection speaks to the expressive side of you that comes out on vacation or when you’re in the middle of strutting your stuff at a music festival, and yet they go faster than tickets to Splendour.
11. Lee Mathews
Lee Mathews is an Australian label that was founded in 2000 and is a fantastic representation of Australian architecture, style, and art.
Lee Mathews’ creations are a unique mix of recycled fabrics, uncommon patterns, and hypnotic shapes, all of which combine to produce feminine designs suitable for any sustainable fashion show. The brand’s characteristic designs are recognizable, with complex detailing methods and one-of-a-kind workmanship suitable for every event or time of day.
12. Est. 1971
Est. 1971 is well-known for its famous “windy” windcheaters, but it also makes effortlessly stylish jumpers, shirts, and bottoms. The business, founded by two friends who were both born in 1971, aims to keep your wardrobe fresh with tastefully casual clothing. The collection is likely to please, with a contemporary meets retro flair and trademark design elements like contrast elbow patches.
13. Camilla And Marc
Camilla & Marc, a prominent Australian company, is best recognized for its classic, sophisticated designs with an unexpected twist. If their creations aren’t already filling your closet with items, you should get used to the idea since it’s just a matter of time. A brand that shouts effortless cool has been run by Camilla Freeman-Topper and Marc Freeman since 2003.
14. Leoni
Leoni is a favorite at White & Co. that comes straight out of Melbourne and provides designs that are understated yet genuine for any and all occasions. This brand is known for producing reasonably priced, cutting-edge clothing that is both effortlessly chic and current in its aesthetic. Leoni provides the fashions you desire at the prices you’ll love. Choose from lovely shirts, casual dresses, and joggers that you can wear anywhere with ease.
15. Alice McCall
The Australian clothing line Alice McCall is without a doubt one of the most recognizable names in the industry. The brand is well-known for its whimsical and girlish style, and each collection has a wide variety of one-of-a-kind pieces, ranging from hand-embroidered items to lace garments that were developed in-house. When you’re dressed in one of Alice McCall’s creations, you can be certain that you’ll attract people’s attention in the most positive manner imaginable.
16. Nude Lucy
Nude Lucy is a lifestyle company that focuses on apparel for the laid-back Australian way of life. The label enhances laid-back, casual wearing for a smart, subtle style with a basic, easy, and timeless approach. Nude Lucy has you covered whether you’re looking for the right dress, linen shorts, or leisurewear. The brand provides comfortable fits, sumptuous materials, and items that will become wardrobe staples.
17. Romance Was Born
Romance Was Born is a fashion line from Australia that is adored by Generation Z in the same way as it is by Celebrities. The label has been described as a “glittery shimmering fashion paradise.” Each item is crafted with passion, originality, and attention to detail with the intention of providing the user with an emotional & immersive experience. Their label is without a doubt one of the most original, inventive, and well-liked fashion exports we have.
18. Dion Lee
Dion Lee, founded in 2009, is profoundly based on experimental design & architectural shapes, evolving season after season via technological materials and daring structures. Dion Lee, who is already well-known in the Australian fashion industry, produces sophisticated designs and stylish items from rare, sustainable materials. Dion Lee has established a new route for Australian garment design by striking a careful balance between strong aesthetics and luxurious couture.
19. Bassike
Bassike is another Australian brand that you almost certainly already own and have hanging in your closet. Bassike is an Australian company that was established in 2006 and had its roots in Sydney. It is known for its beautifully designed and ethically produced wardrobe staples. The business originally exclusively sold seasonal collections for women and men, which included outerwear and knitwear. However, over time, the company expanded its product offerings to include footwear, swimwear, and accessories.
20. Bec and Bridge
It’s practically impossible to be really Australian if you don’t have at least one item of Bec and Bridge clothing hanging in your closet. The brand is lighthearted and free-spirited, and it caters to the woman’s body in all of her guises. Bec and Bridge have cemented their position in the wardrobes of women all around the world thanks to celebrity fans like Em Rata & Hailey Bieber, who have been seen wearing the Australian label on many occasions.
Australian Traditional Clothing
Australia’s traditional clothing is the content that receives the attention of many people, especially those who are planning to come to the land of kangaroos to visit, study, export labor, and settle down. In fact, Australia is a country without national clothing – traditional clothing that appears on special national occasions.
History
Up to the present time, the most used traditional Australian dress is the Dirndl for women. This type of traditional Australian clothing originated in southern Germany and Austria in the early years of the 19th century, quickly gaining the love of women in the land of kangaroos.
In the past, Dirndl – traditional Australian dress was very simple and comfortable. However, to this day, Dirndl has had certain changes, becoming more modern, sophisticated, and classy.
Dirndl
Traditional Australian clothes possess many interesting features and are highly aesthetic. Usually, a traditional Australia dress Dirndl will include a bodice, a white short-sleeved shirt combined with a colorful long skirt, and an apron outside. Previously, this Australian dress was mainly used for young girls; later, middle-aged women loved and preferred Dirndl.
The Australian cloth Dirndl possesses a fairly simple design, exalting a gentle and delicate beauty; however, the price of this type of clothing is very high. Because, Dirndl is produced from natural silk, undergoing a careful selection process.
Dirndl has a certain variation between seasons:
- In the summer, most of the materials for sewing on Dirndl are from thin and light silks such as cotton, silk, etc. In addition, these traditional costumes will be designed with antique designs; the sleeves are shorter and more colorful. This helps women become more prominent in the summer.
- When it comes to winter, the Dirndl outfit will be designed to be thicker, with long sleeves and a high neck to keep warm in the cold weather of winter.
Modern Australian clothing
Today, Australia’s clothing has many changes; people are free to dress comfortably, as long as they do not violate taboos in the indigenous culture. Therefore, when we come to Australia, we will witness many different fashion styles, showing the characteristics of a multi-ethnic, multi-color culture and well-adapted to the working and studying environment and play.
What To Wear When Traveling To Australia?
The land of kangaroos – Australia has always been a tourist attraction because of its beautiful natural landscape and many unique architectures. Due to its “unique” location on a large continent, Australia’s climate is a 4-season different compared to other countries in the Northern Hemisphere. Each region has its own weather pattern, which changes flexibly throughout the four seasons.
Spring
Spring weather is quite pleasant, so you are free to choose your favorite clothes for the trip. Stylized shirts combined with jeans or shorts will bring comfort, creating an active style suitable for those who love to move a lot. In addition, flowing dresses combined with accessories such as bags, hats, and glasses are also ideal choices.
One thing to note is that spring will have a drizzle appear unexpectedly. Therefore, when you travel during this time, please bring rain protection tools so as not to affect your health during the journey.
Summer
The weather is full of sunshine all day. This is the ideal time to enjoy the outdoors and participate in water sports. Therefore, if you choose to come to Australia this season, you can wear a swimsuit underneath and a pair of sandals so you can go swimming at any time.
As for daily wear, just choose cool clothes, creating a sense of comfort when moving and exercising. Boys can combine combos of jeans, shorts with T-shirts, and girls can wear the most beautiful dresses such as maxi skirts, cut outskirt, etc.
Autumn
Australia’s climate in the fall is about 15-25 degrees Celsius; it’s cold at first but still has a lot of sunshine and little rain. Sometimes it will be a little chilly outside, so bring about 80% cool clothes and 20% warm clothes.
This proportion of clothes is suitable for you to keep your body warm during the trip. You can bring long-sleeved hoodies, long-sleeved T-shirts with jeans or skinny jeans. In addition, the combo of a round neck sweater, cardigan jacket, and boots is also a suitable choice for the Australian autumn, especially night out occasions.
Winter
If you choose to travel to Australia in the winter, you need to prepare thoughtful clothes, especially thick and warm coats. You should wear layers of clothing to keep your body warm.
Thick coats, a beanie, gloves, and a woolen scarf are indispensable things in your luggage. After preparing the layer of clothing to keep warm, it is time to combine indispensable accessories such as wool hats, scarves, socks, gloves, etc. Especially sports shoes, shoes High boots can move easily in the snow, anti-slip.
FAQS
Is Australia a country that’s famed for its fashion?
Not only is the fashion in Australia renowned for its understated sophistication, but the nation also has a large number of independent designers who place a significant emphasis on sustainability and ethics. These designers are excellent names to keep in mind when you are in need of a wardrobe update that you are confident you will be able to cherish for many years to come.
Is it costly to buy clothing in Australia?
Clothing from worldwide fast-fashion labels like Gap, Zara, and Topshop may cost up to 35 percent more for customers shopping in Australia than it does for customers shopping in other countries. The recent arrival of multinational fashion behemoths has been warmly received by consumers in Australia; yet, this change does not come without a cost.
What makes Australia so well-known?
Its natural attractions and vast open areas, like its beaches, deserts, “the bush,” and “the Outback,” have earned Australia a place in the annals of international fame. Australia is one of the countries with the highest urbanization rates in the world, and several of its major cities, including Sydney, Melbourne, Brisbane, and Perth, are well-known tourist destinations in the country.
What kind of clothing should I bring to Melbourne?
Because of its proximity to the shore, the wind in Melbourne is often quite cold. Make sure you bring a windbreaker with you so you can stay warm and comfortable. It is possible that jeans or other warm pants will be necessary throughout the middle of the winter season. Put on some jeans, a sweater or light jacket that isn’t too heavy, and some boots that aren’t going to break easily.
