Under Armor continues to be a relatively new shoe brand name but has also achieved some great success in the market. In particular, it occupies the shoe market in the US with an impressive number, surpassing Adidas, the 2nd highest-grossing shoe brand worldwide.
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The Stage Of Establishing The Under Armour Brand
Under Armor was founded in 1996 by Kevin Plank when he was 24 years old. Under Armor was an early success thanks to the idea of producing sports shirts that can dry quickly. People became aware of the Under Armor brand when USA Today used a cover with a famous player who wore Under Armor shoes. Receiving positive reviews from the players, the Under Armor brand gradually became popular, and orders began to increase.
Under Armor’s Significant Development Steps
Under Armor received its first significant order in 1999 when Warner Brothers ordered costumes for two films whose directors are Oliver Stone’s films, Any Given Sunday and The Replacements. The following year, Under Armor, became the apparel supplier for the new season of XFL football, helping itself gain more and more attention on television in the United States.
The company also became a major sponsor of Duck Dynasty, the reality TV show, and Phil Robertson’s TV show. And it also gained a lot of attention afterward. Under Armor is developing exceptionally in the US market nowadays. It is a brand, which has the brightest star in the world of basketball, Stephen Curry.
Outstanding Achievements Of The Stephen Curry Brand
Under Armor’s growth was strengthened in 2014. This brand has passed Adidas to take the 2nd position in the sportswear of the US market. As of August 2014, Under Armor has achieved revenue of $1.2 billion, surpassing Adidas in sales in the US market.
Under Armor has had more success when growing in sales up to 20%, while Adidas dropped sharply by 23%. And now Under Armor is only behind Nike with more than 40% market share in the North American market with the footwear.
You may want to check out this latest guide about comfortable adidas shoes for women .
Different Kinds Of Armour Curry’s Shoes
Since 2016, when shaking hands with basketball player Stephen Curry. The new lines of Armor Curry shoes are also called the Stephen Curry name. So let’s try to find out how the shoes of this brand have changed over the years.
Armour Curry Basic Shoe Models
Under Armour Curry 1,2, 2.5,
Among the Armour Curry line of shoes, the original symbol of the 1,2, and 2.5 shoe generations was a stylized H-shape. The Armor logo in the following kinds of shoes changed to the Stephen Curry name, abbreviated SC. Armour Curry’s design is aimed at fashion and compactness. The shoe frame is sturdy.
Armor Curry 1 is white, has a beveled stripe pattern on soles, and short, big shoelaces. The upper surface of the shoe has a hole-shaped appearance that feels quite fashionable. At the same time, the Armor Curry 2 version has a yellow sole and a blue upper. The design is also slightly different from the previous version. The shoelaces are smaller and thinner, and the ridges on the shoe are also more delicate. It produced both versions in 2015.
Armor Curry 2.5 returns to classic colors, black and white. Stylized H logo in blurred print. The upper part of the shoe is bland, while the design is concentrated on the shoe’s sole. Thin shoelaces make the Armor 2.5 version also more refined.
Stephen Curry Shoe Models
Under Stephen Curry 3
In 2016, Armor Curry released the first Stephen Curry shoes with the Stephen Curry 3 version. It has a green sole design while it is elegant, gray. Small SC logo printed at the top of the shoe. The upper surface of the shoe has a rough texture but looks quite delicate. It has a layered design that is indifferent gray and white tones makes it look modern and industrial.
Under Stephen Curry 4
Stephen Curry 4 was born in 2017, looking trendy and modern. The shoe color at this time is pink, and the sole is white. High collar, smooth body, and less fussy than version 3.
Under Stephen Curry 5
Under Stephen Curry 5, 2018 returns to the white version again. The sole has a multi-colored pattern and a folding design. The top still retains the mold of version 4 but has a strange and creative 2-layer design.
Under Stephen Curry 6
Stephen Curry 6 has boat-shaped soles. Its body in dark blue, curved soles makes it look masculine and powerful.
Under Stephen Curry 7
Stephen Curry 7 has a version of red, black, and white, and the SC logo moves near the upper collar. The surface is divided into many pieces, has a roughness, but the aesthetics are not as high as the previous shoe lines.
Under Stephen Curry 8
The Stephen Curry 8 was last year’s 2020 release. It has a golden brown curve design in the middle of the shoe, and the outside is white. The design style is quite elegant.
Under Armor Anatomix Spawn Stephen Curry PE
Among Armor’s shoes, the Anatomix Spawn is the most impressive and outstanding. The shoe has a silver design, gold sole with many folds, blue shoelaces, and some irregular patterns mixed between blue and gold on the face. It looks like work from the future.
Under Armor ClutchFit Drive
The design of ClutchFit is also quite impressive, the design of 2 bright colors between yellow and blue. The square-cut surface creates a sense of space and, at the same time, tells a story that is far away.
Above is a summary of Stephen Curry’s shoes. Hopefully, with the article, you have gained more exciting information about this relatively new shoe brand and updated its outstanding shoe trends. If you like our article and read more about the shoe lines and brands, please visit our website to stay updated with the latest articles.