If you’re in your thirties with a successful career and feeling good about life, that doesn’t mean you need to ditch your favorite jeans or that all of your clothes suddenly have to go. You just might want to branch out into some different brands and trends. Luckily, there are plenty of fashion lines and designers catering specifically to women over 30 here are just a few of the most popular!
Fashion changes as you age, and it can be hard to know what brands are best for a woman in her 30s. That’s why we’re highlighting 20 of the most popular fashion brands for women in their 30s. From clothes, jewelry to shoes, these designers have pieces that cater to the needs of women who are in the second decade of their lives.

1. Michael Kors
Michael Kors brand is one of the most popular among women of all ages, with a particular focus on women in their 30s and 40s. Michael Kors has been creating chic clothes for women in their 30s dating back to his first line of watches and jewelry. Michael Kors eventually expanded into clothing, handbags, shoes and more. Michael Kors has a wide variety of stylish pieces and can be found in stores all over the world. The brand is known for it’s casual yet sophisticated pieces that women can wear to work, on the weekend or dressed up for an evening out with friends.
2. DKNY
DKNY are a great option for women who are in their 30s. With over 100 stores across the world, DKNY is one of the most popular on-trend fashion labels for women in their 30s. DKNY is known for it’s trendy yet affordable clothing, accessories and shoes. There’s something for every age group and style at DKNY, including clothes that can be worn to work or to a local coffee shop on the weekend. The brand also has a great selection of trendy pieces that can be worn out at night with friends or on vacation in sunny destinations.
3. Louis Vuitton
Louis Vuitton is one of the most popular brands for women in their 30s, with a wide variety of clothing items that can be found in stores around the world, from Louis Vuitton bags and belts to shoes and clothing. The brand is known for it’s classic, elegant fashion pieces that are beautiful enough for special occasions. Louis Vuitton has been on America’s best-sellers list since 1987, and can be found in the most fashionable department stores.
4. Coach
Coach is one of the most popular brands for women in their 30s, who are looking for high-quality clothing that can be worn both to work and out at night. Coach has been creating beautiful, fashionable handbags and accessories since the 1920s. While Coach has recently been branching into other products including clothing, shoes and more, they’re still best known as a supplier of quality handbags and accessories that can be found in almost every department store around the world.
5. Burberry
Burberry is a women’s luxury brand created by company founder Thomas Burberry in 1856, and is one of the most popular fashion brands for women in their 30s. The British designer launched his first designs with mail order catalogues and opened his first shop in London in 1909. Burberry has been creating clothing for women ever since, and is often credited as being the ‘father’ of all modern-day fashion designers, who have incorporated elements of his designs into almost every one of their collections, including for men and children.
6. Forever 21
Forever 21 is one of the most popular brands for women in their 30s, with over 2,000 stores worldwide. The brand was created by Do Won Chang in 1984, and Forever 21 has since grown into one of the most well-known fashion labels for women. Forever 21 is well known for it’s affordable yet trendy clothing items that are perfect for both work or weekend wear. Forever 21 offers clothing that catered to all kinds of different styles, including classics like t-shirts and jeans to more modern pieces like baggy shorts and other trendy clothes.
7. Gucci
Gucci is a luxury Italian fashion brand founded by Guccio Gucci in 1921. The brand is one of the most popular fashion brands for women in their 30s, with a wide variety of trendy clothing and accessories available for purchase worldwide. Gucci is famous for it’s handbags, which have been considered some of the best-designed handbags in the world ever since they were first created in the 1920s. Gucci clothes are known for their beautiful yet simple designs, with classic pieces that can be worn to work or on a day out with friends.
8. Zara
Zara is a fashion brand best known for it’s trendy women clothing and accessories. The brand was created in Spain back in 1975, but has since grown into one of the most popular fashion brands for women in their 30s across the world. Zara offers clothing at an affordable price, with an ever-expanding collection that is always on-trend. The brand offers shirts, pants, dresses and more from a range of different designers around the world in their stores and online.
9. H&M
H&M is a collection of stores that all sell clothing, accessories, shoes and more for women in their 30s. The brand was originally founded by Erling Persson in 1947 as a mail-order company specializing in unisex clothing and accessories. The store now has over 3,000 stores around the world, and is best known for it’s trendy yet affordable clothing and accessories. H&M’s clothes are always on trend, with pieces that can be worn both to work or on the weekend with friends.
10. Reformation
Reformation is a fashion brand that specializes in clothing for women in their 30s. Reformation offers clothing for any age group, but specializes in trendy clothing that can be worn by women of all ages. Reformation’s clothes are known for their beautiful yet simple designs, with classic pieces that can be worn again and again. The brand offers everything from skirts to t-shirts and jeans to dresses, as well as accessories like hats and bags.
11. Old Navy
Old Navy is a clothing brand that specializes in trendy women clothing, accessories and fashion for women in their 30s. Old Navy offers clothing and accessories that are perfect for any occasion, from casual attire to the latest trends in fashion. Old Navy’s trendy clothes are well-designed and designed to be both affordable and high-quality, with pieces that can be worn again and again without causing any damage to their fabrics or designs.
12. Free People
Free People is a women’s clothing brand that specializes in women’s fashion, accessories and fashion for women in their 30s. The brand was founded by owners Steve and Marcia McElhinney in 1993, and has since grown into one of the most well-known brands for women. Free People offers trendy clothing both for work or play, with clothes and accessories that are perfect for any type of style or event. The brand also offers a generous selection of men’s clothing to both young boys and adults alike.
13. Everlane
Everlane is a fashion brand that specializes in offering clothing and accessories that are not only of great quality but also of reasonable prices. The brand was founded by Michael Preysman in 2011, who started the company to offer high-quality, trendy pieces at affordable prices. Everlane offers everything from bags to dresses and even underwear for women in their 30s, with everything that is sold on the website coming for free returns should you not like the item or find it doesn’t fit right.
14. Nasty Gal
Nasty Gal is a women’s clothing brand that specializes in women’s fashion, accessories and fashion for women in their 30s. The brand was founded by Sophia Amoruso back in 2006, and has since grown into one of the most well-known brands for women. Nasty Gal offers trendy clothing both for work or play, with clothes and accessories that are perfect for any type of style or event. Nasty Gal is a great brand to visit if you are looking to purchase trendy pieces but have a limited budget.
15. Ella Moss
Ella Moss is a fashion line that designs trendy clothing for women in their 30s. Ella Moss provides women with stylish, laid back clothing that is unique and trendy. The brand offers a variety of tops, dresses, shorts and jeans for an affordable price. Ella Moss’s clothing is perfect for the office, or for a day out with friends. Ella Moss has long been known for its luxurious fabrics and patterns that are unique yet simple at the same time.
16. J Brand Jeans
J Brand Jeans is a women’s clothing brand that designs trendy jeans for women in their 30s. The brand is best known for their relaxed style, which makes them perfect for both casual occasions as well as dressing up. J Brand Jeans jeans have been known to fit and feel amazing, with many women of all ages on the internet talking about how they have become loyal customers to the brand since discovering them in their 30s and realizing they had never acquired jeans that are comfortable and trendy enough before.
17. Uniqlo
Uniqlo is a fashion brand that specializes in offering clothing for women in their 30s. Uniqlo offers trendy clothing from a range of different designers from around the world, all of which are incredibly affordable. The brand’s clothes also offer an amazing amount of technical features, with many items designing their jeans and casual tops to have an aerodynamic fit that keeps them cool while they are active and to ensure they are never too hot during the summer months.
18. Aritzia
Aritzia is a women’s clothing brand that focuses on fashionable pieces for women in their 30s. Aritzia offers a variety of clothes, from accessories to dresses and tops to jeans, as well as clothing for both men and women, toddlers and babies alike. The brand has become known for its comfortable yet trendy designs, with many pieces that are incredibly popular with the online fashion community because of how unique they are compared to most other brands on the market today.
19. Mango
Mango is a women’s clothing brand that specializes in fashionable dresses , tops, jeans and more for women in their 30s. Mango offers trendy clothing that is comfortable and stylish at the same time, with all pieces made of quality materials and designs so they can last a lifetime. The brand has long been known for their runway-inspired looks, which some customers enjoy as well as others who prefer to look at clothes instead of following trends coming from other designers. Mango also offers a wide selection of accessories to match nearly any outfit they offer.
20. Gap
Gap is a women’s clothing brand that focuses on stylish, trendy clothing for women in their 30s. Gap offers high-quality clothes at affordable prices, with many of the pieces sold by the brand being made with fabric that is comfortable and can last for years to come. The brand offers pieces for both casual wear as well as some nice evening outfits, making them perfect for any occasion you are planning on attending.
How to Dress When You’re 30
Dressing for your 30s is an important part of living life to the fullest. You may have heard that your 20s are the best years of your life, but you might want to make sure you are dressed in style during your 30s. A few tips will help you stay on top of trends, as well as be dressed to impress in this exciting decade.
1. Invest in Quality Pieces
When choosing your wardrobe for your 30s, you want to invest in quality pieces that will last for a long time. Don’t save your money and only buy items that you need, since these low-quality pieces will not last through the years. If you are buying new and trendy clothing, store over clothes in the closet so they can breathe and allow other clothes to hang out so they can air out between uses. They will be ruined if you put them in the dryer or washing machine.
2. Avoid Trends
Some women in their 30s like to follow the trends of the latest fashion, but these trends often change too quickly and you won’t be able to keep up with them. Instead, look for clothing that will last a while yet is trendy as well. For example, wearing leggings over skinny jeans or tucking a shirt into your skirt will give you some variety in your wardrobe, but you can’t go wrong with some simple black leggings and a basic hoodie if that is what you like.
3. Pay Attention to the Details
One of the best ways to stay in style is to pay attention to the details. Whether it’s the length of a dress or your accessories, you want everything to have a reason for being there and make you look great at the same time. Don’t just throw on a blouse with jeans and think that you look chic when nothing quite matches up. If you want to wear flats, make sure they are comfortable but not too casual, while heels can be your go-to when paired with simple jeans or a skirt.
4. Dress for Your Body Type
You want to look good in your clothes, and this is easier when you are dressing for the body you have. Don’t try to squeeze into a skirt that you can’t fit into, but do make sure that it fits your body. Invest in new clothes throughout the year that help create a nice wardrobe for your 30s. You don’t want to be stuck in the rut of buying only one or two items at one store for a long time, making sure you are finding something new each time so you can stay fashionable.
5. Do Not Go Too Slouchy
You don’t want to go too sloppy with your clothing when dressing for your 30s. This might make you look better older than you actually are; hence, it is advised to dress elegantly. You don’t want to wear baggy clothes or loose shirts that hang down around your face, as this will make you look frumpy and old. Instead, wear a simple shirt fitted on the shoulders and sleeves, a comfortable dress with a low neckline, and some suede boots that add some class to your outfit instead of being too casual or too frumpy.
6. Wear Your Belt
Another styling tip that you want to pay attention to is wearing your belt. If you are wearing a dress or skirt, make sure your belt is done up in the front so your pants won’t show. Again, it’s better to be stylish than old-fashioned, so don’t wear a belt that is loose and slouched down before tying them up in the front instead of the back, since this will make it look like you forgot about it and have something to hide.
7. Learn How to Pair Clothes
Pairing clothes is not always easy, but this can create some of the best outfits when dressed for 30s. Make sure that everything is matched up right, whether it’s the colors or how they hang on your body.
8. Learn How to Wear Accessories
Accessories can make or break an outfit, so you need to learn how to include these details in your clothing. Pay attention to how certain pieces of jewelry will look with certain outfits, or if a particular pair of earrings or bracelet doesn’t work with the rest of the outfit. Make sure you are learning about layering clothes, adding pieces and pulling off an accessory that compliments your outfit but is not distracting from it either.
9. Learn to Combine with Shoes
This is another way to make sure your clothing looks stylish and comes together into one outfit, especially when you are shopping for formal wear or for dressy clothes. When buying shoes, make sure you are learning how to pair certain pieces of clothing with them, especially if you are wearing a particular color with a shirt or blouse. When going out on the town in your 30s, it’s best to show off those shoes by wearing them with the perfect outfit for an evening out.
FAQS
1. Why Should You Start Dressing for Your 30s?
Dressing for your 30s is something that you should do if you want to look and feel your best, so take the time to learn what you need to do to help create the most beautiful look for this exciting decade.
2. How Will This Look on Me?
The key to dressing well in your 30s is knowing what styles go well with your body type, clothing, and other accessories that will accentuate and make you more fashionable than ever. Take the time to figure out how each piece of clothing will work with other outfits, which colors show off your best features, and which colors are really not flattering at all.
3. How Can I Dress Well in My 30s?
You can dress well when you are dressing for your 30s by learning how to find the perfect stores and boutiques that fit your taste, along with where to shop online instead. Make sure you are spending a little more money on clothes that will last, as well as investing in accessories and jewelry you can wear anytime you want for years to come.
4. What Do I Wear in My 30s?
When dressing for your 30s, you want to find appropriate clothing that is stylish and trendy and find ways to combine all of the pieces together, so they look great. This will allow you to wear the same outfit multiple times without it being too boring or too casual.
5. What Should I Wear to Formal Events?
There are many formal events that you can go to with the suitable clothing, so when you are trying to decide what your best look is for this decade, you can start looking at what formal occasions are happening throughout the year and see what is appropriate for each one.