If you’re a boot lover, you may probably know one of the giants of the European footwear industry – Asolo.
Asolo began manufacturing boots in 1946. The brand is operated by the same family, which is now in the third generation. Asolo manufactures everything in its own plants in Europe. The majority of Asolo’s production takes place in Sibiu, Romania. They produce all of their boots and shoes in Italy, manufacture the Alpine line, and design samples and prototypes.
So, where are Asolo boots made? This is a common question that you’d have asked when searching for new boots. In this article, we’re going to find out the answer to this question. We will also take a look at Asolo boot’s prices and whether they’re worth your investment.
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Asolo Brand Overview
Asolo is an Italian footwear manufacturer who started producing boots in Nervesa Della Battaglia. Since the outset, Asolo has been owned and managed by the Zanatta family.
In the 1960s and 1970s, Asolo was passed down to the second generation of the Zanatta family after years of growth. The firm continues to develop while maintaining the original company’s traditional values and principles. In fact, Giancarlo Tanzi became the founder of the Asolo brand and invented the world’s first hiking boots.
Related: Hiking Boots vs Work Boots.
After making hiking boots from Cordura materials, Asolo introduced the world’s first Gore-Tex lined boots, which solidified its position as a footwear industry leader. At that time, Asolo also established itself as a global leader in performance and technical footwear.
In 1998, Asolo was inherited by the third generation of the Zanatta family: Anna, Marco, and Luca Zanatta. The siblings remained committed to the family business’s quality, innovation, and ethics.
After World War II ended, drastically altering Italy’s economy, people started seeking high-quality footwear. And Asolo was the answer. The Zanatta family has had its own manufacturing facility in Sibiu, Romania, where they oversee all production stages of Asolo footwear.
Are Asolo Boots Made In The USA Or China?
Asolo boots are not made in the USA or China, or any other Asian country for competitive prices. In fact, all Asolo boots and shoes are entirely manufactured in their own factories in Europe. The company’s primary manufacturing facility is placed in Romania. At its headquarters in Italy, a huge of 70 percent of Asolo’s boots and shoes are inspected at Asolo’s headquarters in Italy.
Asolo is now one of only six firms in the world that manufactures hiking boots and is still 100% family-owned. Asolo does not make boots and shoes for any other companies and controls the whole of its manufacturing process, guaranteeing to bring the highest quality boots to the customers.
The leather used in their boots and shoes comes mainly from European cattle, especially from the Mastrotto tannery in Arzignano and the Perwanger Leather tannery in Tyrol. Both of these vendors share Asolo’s commitment to ecologically and socially responsible manufacturing.
Are Asolo Boots Good?
Asolo offers a wide range of products, from alpine and adventurous excursions to recreational activities. Asolo created the world’s first hiking shoe using leather, contemporary synthetic materials, innovative technology, and revolutionary processes and rapidly dominated the outdoor market. They also partnered with WL Gore to develop a waterproof and breathable product line (Gore-Tex®), which brings the Golden Compass award from the Industry Design Association to their brand.
Every Gore-Tex component used in Asolo boots is examined to verify that the Gore-Tex has been properly thermally seam-sealed. (If it isn’t, the boot will not be waterproof). In addition, Asolo thoroughly inspects all of its Gore-Tex boots, including both left and right shoes. That implies that every Asolo Gore-Tex boot on the market is guaranteed to be waterproof.
Along with a careful quality control procedure, Asolo takes care in its materials selection, using only the finest quality components from recognized manufacturers such as Gore-Tex, Perwanger, Schoeller, and Vibram. While Asolo’s outsoles are manufactured by Vibram, they are not ‘off-the-shelf’ Vibram soles. In fact, the outsoles of Asolo boots are produced exclusively for Asolo by Vibram.
Asolo has never stopped looking for new methods to improve its footwear. Asoflex, Asoframe, and GLOBALINE are unique biomechanical technologies created by the brand. Their boots have a more natural fit than boots of other manufacturers, thanks to these specialized technologies. The FSN 95 GTX from Asolo was voted ‘the best shoe of the year in the backpacking category’ by America, while Asosorb, DuoAsoflex, and the Micro Pulley System are still improving designs today.
Asolo is now a well-known footwear brand across the world. The firm, headquartered in Nervesa, Italy, sells its high-quality goods to Eastern Europe, North America, and Asia. Their products generally are recognized by many awards. For example, Asolo’s Natural Shape hiking boots have won the Editor’s Choice Award and a Hall of Fame award from American Backpacker Magazine and the Kauf Tipp from German Outdoor Magazine.
Asolo Boots Prices
Asolo is very famous for its Alpine boots, which are retailing from $400 to $1200 for each pair. Other Asolo’s boot lines, including backpacking, hiking, light hiking, Ultralite, winter, and outlet boots, have a lower price tag, ranging from $120 to $400.
These price ranges are considered higher than other brands on the market. However, Asolo claimed that you could expect the boots to last about 6-7 years. Plus, while boots from other brands also have a polyurethane midsole, it’s noticeable in Asolo boots as other boots are replaced before that.
Now you got the answer! Asolo boots are entirely made in Europe, which is also stated on the product pages, with the aim of achieving the highest quality standards for its boots.
If you’re looking for premium hiking or backpacking boots, Asolo will be an excellent option to consider. You can rest assuring that Asolo boots will meet your highest standards with premium materials, no matter which styles you purchase.