So you’re a guy? And you have some wardrobe gaps to fill-in? We’ve got your back. There are SO many small, independent clothing brands for guys out there, we can’t even list them all here! But we CAN show you a few of our favorites (albeit very briefly). Whether you’re looking for cool graphic tees, jeans with that perfect fit, or just want some new shoes and a belt to round out your outfit, these micro-brands will have you covered.
There’s a certain thrill to shopping for new clothes, and in the age of fast fashion, it can be tempting to buy cheap, trendy items at stores like H&M. But there’s also something appealing about buying quality pieces from smaller brands. So, down below are all my favorite small clothing brands for guys.
Take a look at these 20, and discover small, independent clothing brands that are unique and trendy.

1. Casablanca
The French-Moroccan designer Charaf Tajer, who is also the co-founder of the streetwear brand Pigalle and has collaborated with Virgil Abloh, refers to his latest endeavor as “aprés-sport.” After you’ve worked up a sweat, he’s got you covered no matter where you decide to go. His most recent collection demonstrated that he is also capable of creating suit suits, which were fashioned with silk shirts covered with motifs inspired by the architecture of Casablanca. In addition to plush tracksuits, this collection also included suit suits.
2. Namacheko
Even though it has only been present for a few seasons, Namacheko, the brand that was established by the siblings Dilan and Lezan Durr, who was born in Iran but reared in Sweden, is now sold in all the Dover Street locations. Sales have been growing. What is the cause? Garments that are both experimental and wearable are characterized by their vivid colors and detailed patterns.
3. Rubato
Another company that started out with the straightforward mission of improving a single product is called Rubato. Rubato is a new brand that was established in 2019 by two friends named Oliver Dannefalk and Carl Pers.
Their V-neck sweater is unlike any other on the market since it has a loose, boxy shape, a shorter length that pairs well with high-waisted pants, and an unapologetically deep ‘V’ for a louche vibe. Today, the company has expanded its offerings beyond its flagship product to present customers with a curated collection of “pleasant apparel for comfortable life” that is styled in an appealing Scandi-chic manner.
4. Howard Yount
Famed for his super crafted hand-sewn, avant-garde, ultra-luxe menswear and accessories, Howard Yount is a brand that has grown quite quickly by prioritizing quality over quantity. The brand debuted in 2008 with just a small handful of styles and a proprietary fit system.
Howard Yount was established in 2008 with the purpose of pursuing fashion without making any concessions. Their mission is to supply guys who place a high value on quality goods with attention to detail and a degree of personal service that should not belong in the past.
5. Kent Wang
Kent Wang is a little firm that consists of only three people and is committed to producing high-quality, traditional.
When Kent Wang searched for hand-sewn pocket squares in the area’s retail establishments but was unsuccessful, he decided to start his own business in 2007. Since then, they had branched out into every aspect of menswear, from suits to shoes, umbrellas to polo shirts, and even dinnerware, all with the same guiding principle as when they first began: to create items that the founders themselves would like to wear.
6. Reese Cooper
Reese Cooper, who at the age of 21 was a finalist for the CFDA Fashion Fund and had previously worked as an intern for BAPE, relocated from London to Los Angeles to launch his namesake brand, which reimagines American classics with an outsider’s eye. His approach to design, which he learned on his own, goes outwards; for instance, he holds regular workshops in his factory, where neighborhood residents may learn screen-printing or have their old clothes tie-dyed by visiting artists.
7. Alex Mill
Alex Mill is a brand that was created by the son of J. Crew CEO Mickey Drexler and the former design director of Madewell, Somsack Sikhounmuong. As you might expect from a company that was launched by the son of J. Crew president Mickey Drexler, the focus of Alex Mill is on classic pieces that are updated in the best way possible. It all started with the shirt that was meant to be, but the line has now expanded to include polo shirts, sweatshirts, & tailoring that nail the trifecta of any great basics brand: simplicity, quality, and affordability.
8. Post-Imperial
Post-Imperial is the brainchild of Nigerian-born, New York-based designer Niyi Okuboyejo, and the brand showcases vivid, easy-to-wear designs that are developed in New York and manufactured by communities of craftsmen in Africa. Because Okuboyejo is dedicated to the concept of producing clothes that “create a new standard of design without over-romanticizing the past,” you can anticipate pieces that have a pointed and directive sense while also highlighting traditional African design cues, materials, and prints.
9. Hamilton and Hare
When Hamilton and Hare were first established, its goal was straightforward: to create the finest boxer shorts in the world. Since then, it has extended to include those underappreciated but yet essential components of your wardrobe, such as pajamas and dressing gowns, as well as components that you were previously unaware that you lacked, such as though you were wearing a knitted travel suit that allowed you to sleep without rumpling.
10. Doppiaa
Doppiaa is a maximalist Italian label that is ideal for those who appreciate color and texture. Imagine an abundance of jewel-toned corduroy, velvety cashmere sweaters, and checkered coats. The firm is located in Milan and takes pride in collaborating with Italian factories to create its vibrant designs, which incorporate all the luxurious Italian textiles imaginably. Worth attempting, Doppiaa’s overshirts are ideal interseasonal layering pieces.
11. One DNA
One DNA, a brand based in New York City, is demonstrating that there is no need for the suit to be gendered in any way, despite the fact that it is the most iconic item in menswear. In their tailoring, designers Travis Weaver and Simon Black employ a gender-neutral approach, creating high-waisted, wide-leg suits with the intention of erasing the boundaries that traditionally separate masculine and feminine.
12. Stòffa
Founded in New York City, Stòffa is a stylish brand with a European flair. You may look forward to timeless designs such as smart-casual cotton trousers and a sleek suede jacket with roomy collars in a soft, earthy color scheme. Co-founders Agyesh Madan & Nicholas Ragosta are avid design enthusiasts; therefore, the brand’s textiles and leathers are tested and created to Stòffa’s exacting standards. To reduce waste, overconsumption, and environmental impact, the company also manufactures everything to order.
13. FRENN
Frenn‘s suits are straightforward iterations of the smart-casual attire popular in Scandinavia and were first introduced in the Finnish capital of Helsinki in 2013. The tailoring line of the company is produced in northern Europe using premium materials sourced from Europe and is made to last, both in terms of its appearance and its functionality. The brand is just as concerned with sustainability as it is with excellent design.
14. Paynter Jacket Co
In the minds of those who came up with Paynter’s concept, there is nothing more important than minimizing waste. Because of this, they only issue a small number of jackets four times per year and recycle the excess fabric and water that is used in the production of those jackets. This is despite the fact that demand has been growing steadily since they began building in public.
15. Bode
When considering that Emily Bode’s brand has become the must-have item for New York Fashion Week Men’s, it is surprising to see that her designs have not changed much. However, what makes them different is the material that they are composed of. Her creations incorporate hundreds of various fabrics recovered from old quilts and meticulously handcrafted into one-of-a-kind items that feel nostalgic even though they are brand new.
16. FAR AFIELD
Far Afield, which has its headquarters in Brighton, is a retailer that specializes in the kind of understated pieces—think chunky Fair Isle knits, printed vacation shirts, and pastel tees around which you ultimately construct the rest of your ensemble. The company was created on the principle of sustainability, and it employs only ethically sourced materials and manufacturing facilities that conform to strict criteria for fair labor practices.
17. Martin Asbjørn
Martin Asbjørn is a Danish designer who creates more than simply suits; his education in men’s tailoring gives all of his designs, from his shirts to his leather jackets, a structured and precise quality. His two pieces, on the other hand, are a standout. They are free and airy, with a simple single-button double-breasted fastening, and they look equally fantastic worn over a t-shirt on the weekend as they do over a shirt during the week.
18. Basic Rights
What happens when you combine a stylist, a guitarist, and a tailor? Some of the best fundamentals in the world. Ex-Reformation designer Brianna Lance, the band’s lead vocalist Freddie Cowan, and Savile Row’s eponymous tailor David Chambers founded Basic Rights, which is known for its high-quality tees, pants, and shirts.
19. Onia
Onia is a lifestyle brand that focuses on ease of use and adaptability in all of its products. Onia’s minimalist appeal is created via the use of modern fabrics and clean-cut designs, making Onia clothing ideal for everyday wear. Aside from a dedication to high craftsmanship and superior design, Onia is also a firm believer in the power and beauty of handcrafted goods.
20. Håndværk
Håndværk was formed in 2013 by Esteban Saba & Petra Brichnacova, who met and eventually married in New York after a chance encounter. A cursory inspection of their most recent collection reveals Pima cotton jersey tees, henleys, shorts, and sweatpants. These are the classic essentials that form the basis of a versatile wardrobe. Håndværk’s textile legacy comes at a cost, but if you constantly have to replace your white tees and sweatpants, it’s well worth the money you’ll spend.
How To Choose A Reputable Small Brand
To that end, we’ve made it our mission to assist small brands in expanding their online presence. So many fantastic brands have come to our attention because of this. We wanted to share a few of our favorites with you as the year draws to a close.
Create a strong brand identity
The most successful brands ensure that their goods, website, social media content, and community participation are all congruent with their brand strategy. This encompasses not only the ideals and voice of the company but also visual elements like logos, product packaging, and product photography.
Pursue a greater cause
We have a lot of respect for brands that make it their purpose to make their local communities and the globe a better place in some way. As it turns out, customers appreciate this feature as well. According to the findings of one study, buyers are four times more inclined to purchase goods from a firm with a mission.
Maintain an impressive social presence.
These brands understand that maintaining an active presence on social media is essential to establishing themselves as brands that consumers readily recall, and they continue to provide valuable material.
What Are The Qualities Of High-Quality Clothing?
It is also important to define the term “quality” and explain what characteristics set a premium garment apart from a less expensive one. There are a number of essential components that come together to form quality:
Style
Obviously, we want garments that are not only made of high-quality material but also give the impression that they are made of high-quality material.
Longevity
A garment ought to have a lifespan that is greater than simply a few months. When putting on or taking off your clothes, you shouldn’t have to be concerned that they may tear or become unusable in any way.
Dye
It is not acceptable for colors to fade. Instead, colors should retain their richness and vibrancy even after many years of use and repeated launderings.
Resistance
The shape of each garment should be maintained. It is not acceptable for garments to become worn out, shrink, or twist even after multiple washings.
Drape
Everyone favors garments that are made from textiles that have a natural drape because it makes them look more flattering.
Comfort
The material ought to provide a pleasant sensation while it is worn. Nobody likes a T-shirt that irritates their skin.
It will cost you time and, more importantly, money to satisfy some or all of these needs. As a result, it is challenging to find something of really good quality that is sold at an exceptionally low price. It is understandable that the majority of us are tempted to purchase an article of clothing that first appears to be of high quality but is sold at a reduced price. However, in the majority of cases, differences will become apparent once the item has been used and washed.
FAQS
How can you determine if a shirt is of high quality?
To examine anything by touching it is the simplest method. A T-shirt of high quality will never have the feel of the plastic or thick fibers. If the texture of the fabric is one that is both soft and hard at the same time, then there is a considerable possibility that the material is of high quality.
What is the best fabric to use when making clothes?
There are many types of fabric that may be chosen. Cotton is one of the most prominent materials used in creating garments and home textiles because it has a great resistance against direct sunlight while retaining its softness and flexibility.
How many shirts does a man need?
A lot of guys think that the answer to this question is one less than their number of friends, but it’s not. The real answer is that you should have as many shirts as possible.
Do I need to be careful when purchasing clothes online?
Make sure you read reviews because this will help you get information about the product and avoid scams. Go to a reputable store and look for the security seal on your bank details, address, and phone number in case of fraud.